Get Found
Visibility
Your ideal clients are searching right now — on Google Search, Maps, Social Media, and AI Answer Engines. We put your firm in front of them at the exact moment they need a lawyer.
Criminal Defense Marketing
Digital Marketing for Criminal Defense Lawyers.
Start Getting More of Your Ideal Clients.
We help criminal defense law firms dominate search rankings, showcase their expertise, and build trust online — so your ideal clients come to you on autopilot.
Schedule a Consultation
Phone or video call,
at your convenience
at your convenience
Get Your Law Firm Found Where it Matters Most.
Attention is evolving.
Potential clients don't just search anymore — they scroll social media, watch YouTube videos, ask AI questions, and compare Google Reviews. Your prospective clients are looking for and finding solutions to their legal needs across multiple channels.
Get found everywhere your clients are looking
Build your online presence into a client magnet. Our digital marketing services are designed to increase new client acquisition and revenue, all within a realistic budget tailored to your firm's growth.
"I highly recommend Attorney Sluice. They have done phenomenal work for me. They have gone above and beyond with their communication and with coming up with successful strategies to get me more clients."
Michael Larsen
Criminal Defense Attorney
★★★★★
Criminal Defense Marketing is Competitive.
We Have an Answer for That.
The Attorney Sluice System
We build full digital marketing systems for criminal defense attorneys and law firms that work like referrals — by making your expertise visible, your reputation trustworthy, and your conversion process seamless.
Get Chosen
Conversions
Getting found is only half the battle. Strategic positioning, messaging, and design turn lookers into callers — making your firm the obvious choice over every competitor on the page.
Prove & Improve
Tracking & Optimization
Every call, form, and signed case is tracked to its source. You see exactly what your marketing returns — and we double down on what wins to keep the results compounding.
The firms getting the best clients aren't everywhere by accident. Their marketing is built to show up consistently and convert purposefully — wherever their potential clients are.
Become the Go-To Attorney in Your Market.
Build an online presence that separates you from every other criminal defense attorney in your city.
"Attorney Sluice has done a really great job with my SEO and digital marketing. I no longer worry about getting new clients, the calls are just there now. I would highly recommend their services."
Brian Donesley
Criminal Defense & DUI Attorney
★★★★★
What We Do
All the Tools. One Strategy. Real Results.
We help ambitious criminal defense attorneys sign more clients with custom built and data-driven digital marketing strategies.
SEO
Search Engine Optimization
Proven search engine optimization strategies tailored specifically for criminal defense attorneys that increase organic visibility, drive qualified traffic, and convert legal searchers into consultations and signed clients.
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PPC
Pay-Per-Click
Strategic, data-driven pay-per-click campaigns designed exclusively for criminal defense law firms that target high-intent legal keywords, maximize your budget, and deliver qualified leads directly to your practice.
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Websites
Design & Development
Conversion-focused website design and development customized for criminal defense attorneys that showcase your experience and expertise to convert visitors into leads and clients.
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Video
Production & Marketing
Video marketing strategies and services crafted specifically for criminal defense lawyers that establish authentic connections with potential clients. Video marketing that builds trust, increases visibility, and converts viewers into consultations and clients.
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Social
Social Media Marketing
Social media marketing strategies designed specifically for law firms that build credibility and engage potential clients before they start searching Google. Targeted advertising to amplify your firm's digital presence and convert social audiences into leads and clients.
Content
Content Marketing
Good content marketing establishes authority, educates clients, and captures search traffic at every stage of the client journey. Our content strategy combines legal research, SEO expertise, and compelling writing to position your firm as the clear solution.
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Branding
Logos & Brand Strategy
Effective branding establishes credibility while differentiating your firm from others. Our branding strategy combines market analysis with proven conversion data to create a distinctive identity that motivates potential clients to choose your firm over competitors.
Reputation
Online Reviews & Reputation Management
Your online reputation matters. We help you generate more 5-star reviews, manage your profiles on platforms like Google and Avvo, and build trust that drives more clients to your firm. A strong reputation improves conversion rates — and boosts your local rankings, too.
What Sets Us Apart
Why Choose Attorney Sluice?
Increasing your bottom line is our primary objective. Attorneys hire us to eliminate the concern of where their next client will come from, empowering them to focus on the growth and success of their law firms.
No Contracts
We'll earn your business month after month
Law Firms Only
We work exclusively with attorneys
Results Tracking
Simple, straightforward progress reports
Own Your Investment
You'll own your website and all the content
Exclusive Partnership
We won't work with your competitors
Quick, Direct Access
Communicate with an owner, not an "account manager"
Featured In
Our Specialty
We're Criminal Defense Marketing Specialists.
With 15 years specializing in digital marketing for Criminal Defense and DUI attorneys, we know how to reach your ideal clients.
DUI
Drug Crimes
Felonies
Juvenile Crimes
Get a Custom Digital Marketing Plan, Built for Your Law Firm.
We don't have one-size-fits-all pricing because every market is different. Our digital marketing services start at $1,250/month and are customized based on your goals, location, and competition.
Want an exact quote?
Let's talk — we'll walk you through what's possible, what it will take, and what kind of results you can expect.
Get a Custom Marketing QuoteClient Results
See What Our Clients Have to Say...
"They built my website and started doing the marketing and before long, I'd say within weeks to a month I had more phone calls than I knew what to do with. I've got appointments coming left and right. Easily the investment that I'm making is paying for itself 5 or 6 times over. It has been worth every penny."
Glenn Godfrey — Attorney
★★★★★
"Attorney Sluice has done a phenomenal job handling my website and marketing. I had used other companies prior to Attorney Sluice, and since working with them, I've never looked back."
Eric Grogan
Estate Planning Attorney
★★★★★
"I am very glad that Attorney Sluice is working for me and not my competitors. Their work is impressive. I have a notable increase in new clients, and the cases are higher quality too."
David Monteleone
Personal Injury Attorney
★★★★★
Who We Serve
Digital Marketing Tailored for Different Practice Areas.
While these practice areas make up the majority of our clients, our digital strategy works for (and we work with) other practice areas.
FAQs
Criminal Defense Marketing FAQs.
How can my criminal defense firm rank higher in local search results?
Make sure your Google Business Profile is fully optimized, select the right categories (like Criminal Defense Attorney), and consistently earn 5-star client reviews. This helps you show up in the "Map Pack" when people search for defense attorneys near them.
What's the fastest way to get more DUI and criminal defense clients online?
Most clients start with Google. A mix of SEO to capture long-term traffic and Google Ads to drive immediate leads is the fastest path. Pair that with a website that's mobile-friendly, fast, and clear on your services so visitors turn into calls.
Should I focus on SEO or Google Ads for criminal defense cases?
Both work best together. SEO builds long-term visibility and authority, while Google Ads capture urgent searches (like "DUI lawyer near me tonight"). Together they ensure you don’t miss high-value cases.
How long does it take to see SEO results for a defense firm?
Most criminal defense firms see meaningful SEO results in 3–6 months. Social media and PPC ads can help bridge the gap and start generating calls right away, while SEO is what builds sustainable growth over time.
Do online reviews really matter for criminal defense attorneys?
Absolutely. Reviews often make the difference between a client calling you or your competitor. A steady flow of 5-star reviews boosts both your reputation and your Google ranking.
What type of content should my website have to attract more defense clients?
Create pages and blogs that answer client questions directly: "What happens after a DUI arrest in [City]?" or "What are the penalties for a first-time offense?" Clear, helpful content builds trust and ranks well on Google.
How much should I budget for criminal defense digital marketing?
Most criminal defense law firms that we work with invest $2,000–$6,000 per month depending on market size and competitiveness. The important thing when deciding on a budget is to always be sure you are tracking leads so that you know your ROI.
Can a small defense firm really compete with big firms online?
Yes. By targeting local keywords, creating high-quality content, and consistently collecting reviews, smaller firms can outrank bigger competitors in Google and win more ideal cases.
Ready to Get More of Your Ideal Cases?
Schedule a FREE Strategy Session today. No pressure, no hard sell — just a conversation about what's possible.
In-Depth Digital Presence Analysis: Discover how your current online footprint measures up and how to enhance it.
Competitor Analysis: Uncover what your competitors are doing and how to outperform them.
SEO Analysis: Evaluate your website's search engine performance and discover actionable strategies to improve your rankings and visibility.
Branding & Conversions Analysis: Understand how to not just attract traffic, but convert it into paying clients.
Expert Second Opinion: Get a fresh perspective on your current marketing strategies and their effectiveness.
Comprehensive Q&A: Receive personalized answers to your questions, offering clarity and strategic direction for your law firm's digital marketing efforts.
Your info is 100% confidential. We don't share or sell anything.