About Chris.
Chris is a legal marketing consultant and the founder of Attorney Sluice. He has been helping attorneys and law firms grow their revenue and their legal practices for the past 15 years.
Chris went to school at Boise State University where he studied marketing and information technology. He got his start in digital marketing in 2006 through affiliate marketing.
He is a Google Ads Certified Partner, and is also certified in Google Analytics. He has managed over $10 million dollars in Google Ads spend for attorneys and law firms. Chris is a member of the Legal Marketing Association, the DUI Defense Lawyers Association, and an instructor at the National Business Institute where he teaches courses on law firm digital marketing.
When he is not sitting behind his computer monitors, you can find him snowboarding on the nearest mountain, or golfing at the nearest course.
Chris's Google Certifications
Google Search Ads
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Google Analytics
Google AI-Powered Ads
Conversion Optimization
Credentials That Check Out
Memberships & Teaching.
Faculty & Course Instructor
National Business Institute
Teaches continuing-education courses on law firm digital marketing to attorneys nationwide.
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Legal Marketing Association
The professional association for legal marketing and business development professionals.
About the LMAMember
DUI Defense Lawyers Association
Professional association supporting DUI defense practitioners across the country.
View member profileChris's Take on Law Firm Digital Marketing.
Chris's approach to law firm digital marketing combines proven traditional marketing fundamentals with modern digital tools to create a comprehensive strategy tailored for today's competitive landscape. By focusing on content marketing, SEO, PPC, digital PR, website design, and conversion optimization, he helps attorneys build a strong online presence that drives measurable results.
A complete digital strategy not only improves visibility and generates targeted leads but also empowers attorneys to be more selective with their clients, command higher fees, and grow their practices on their own terms. Chris's practical, results-driven method ensures law firms can adapt and thrive in the evolving digital era.
In the Press
Chris Has Been Featured In...
Law.com
Law Firm Marketing ROI: From Guesswork to Data-Driven Growth
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Attorney at Work
How Digital PR Helps Attorneys Gain a Competitive Advantage
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Lawyer Monthly
Survey Reveals New Insights for Attorneys Regarding Their Digital Marketing Efforts
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Legal Reader
Not Achieving Your Marketing Goals? CRO Could Be the Answer
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Legal Consulting Pro
10 Effective Methods for Law Firms to Measure Marketing ROI
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From the Blog
Latest Articles by Chris.
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