Chris is a legal marketing consultant and the founder of Attorney Sluice. He has been helping attorneys and law firms grow their revenue and their legal practices for the past 13 years.
His areas of expertise are in:
- Content Marketing
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Website Design & Development
- Digital Branding
- Digital PR
- Conversion Rate Optimization (CRO)
Chris’s approach to marketing law firms is grounded in traditional marketing fundamentals, which still very much apply and work today. He possesses a unique talent for seamlessly integrating these long proven techniques with modern digital marketing tools, creating a comprehensive and effective marketing blend tailored for today’s landscape.
His approach is rooted in practicality, focusing on content marketing, SEO, PPC, website design and development, digital branding, digital PR, and CRO to deliver an enhanced online presence and measurable growth for his clients.
Chris went to school at Boise State University where he studied marketing and information technology. Chris got his start in digital marketing in 2006 through affiliate marketing.
He is a Google Ads Certified Partner, and is also certified in Google Analytics. He has managed over $5 million dollars in Google Ads spend over the past 5 years. Chris is a member of the American Bar Association, the Legal Marketing Association, and the DUI Defense Lawyers Association.
When he is not sitting behind his computer monitors, you can find him snowboarding on the nearest mountain, or golfing at the nearest course.
Chris’s Google Certifications
Chris’s Take on Law Firm Digital Marketing
In the digital era, attorneys can significantly benefit from adopting a comprehensive digital marketing strategy to grow their legal practice. This approach involves a combination of search engine optimization (SEO) to improve online visibility, pay-per-click (PPC) advertising for highly targeted leads, and effective web design that engages potential clients while showcasing an attorney’s experience and expertise. A complete, well-rounded digital marketing strategy can lead to increased client acquisition and enhanced online presence for law firms.
This can then empower attorneys to start charging more for their services and being more selective with the clients they choose to work with, enabling them to grow their legal practices at the pace that they want.
Chris has also been featured in…
- Lawyer-Monthly – Survey Reveals New Insights for Attorneys Regarding Their Digital Marketing Efforts
- Featured.com – How do I learn SEO?
- The Local Marketer – 11 Unique Approaches to Online Marketing for Small Businesses
- Anylaw – The Four Pillars of Digital Marketing for Attorneys and Law Firms